Instantly, the audience will recognise the silhouette from the music video. We decided to redevelop the image and add it to the digipack. This was mainly due to maintaining brand recognition, creating connections between our work (brand comfortability, and because the structure of the circle and silhouette is aesthetically pleasing. The disk tray has been created to mimic look of a record, adding the vintage element of funk music. However, to make this appeal to a modern audience, we have used a purple, out of focus, photo behind as a representation for the bold and innovative present and the development / merging of the genre. Particularly as our band is of the indie-funk genre, a niche yet youthful market, we wanted to address the modern generation. Demonstrated by the vivid colours, experimental text and unique creativity
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