Blog No.2: Initial ideas

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Our song
The song we all decided on is called "Move On Up". It was written and sung by Curtis Mayfield and was released in the 1970's. We want our music video to portray a happy narrative, hence, the genre of this song is Classic Soul. The target audience for this song can appeal to all since it presents a light-hearted tone and avoids the use of any taboo language.


 Narrative
We decided that the whole narrative would act as a foreshadow of the main character. In other words, the main character can predict what would happen once he/she has joins a band. There could also be a gradual progress within the video. Every time the protagonist sees the band, his/her appearance (costume) changes at each stage. Certain events within the narrative will happen between the group and the protagonist, however, the ending will cut back to the start of the video (character's decisions) and may present him/her walking towards the group. This could suggest that this type of music assembles others together or the idea not to conform to society.

Performance
There would be an average of six to seven actors portrayed in our video, four or five actors will be the members of the group/band and just once actor playing the role of the protagonist. The band could play near a street corner or inside a studio depending on the weather. However, the song will appear after the first 15 seconds of the video since its duration is under three minutes.
Brief requirements
The main character's costume can be dark casual whereas the band could be portrayed in colourful and baggy clothing, something that matches the era (70's). This represents the Levi-Strauss's idea of binary oppositions: light against dark, majority against minority, etc. For the use of props, besides the instruments, the main character is seen with his mobile phone at the start. Some aspects of the narrative takes place near the Ship Inn near Ouseburn since it includes graffiti, the school, car park (may link to where the narrative starts), back alleys with cobbled streets and in the studio. During a scene in the studio, we could use some colourful backdrops if needed, close ups towards the faces of the band with neon block colour in the background.

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