Blog No.7: Andrew Goodwin

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Two days ago, our media teacher showed us three music videos that were based on Goodwin's theory on the different types of relationship between the lyrics and the visuals. These three relationships are "illustration, amplification and contradiction". Illustration takes place where a scene in the video presents a literal meaning to the lyrics of the song. For example, images and shots can be used in order to represent the meaning of the song. Amplification takes place where a scene presents a representation of a meaning continuously. For example: in Pharrell William's "Happy", all the actors dance with a "happy" expression. Finally, contradiction takes place where both the lyric and visual have nothing to do with each other. For example, in Dizzie Rascal's "Goin' Crazy", as soon as he sings "I believe I'm goin' crazy" the scene portrays the actors and himself walking slowly and relaxed instead of acting fast pace and anxious. We will be using these three relationships in order to analyse our five music videos.

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