Blog No.116: Evaluation script (question 1)

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These scripts are rough ideas on what we could mention in our answers. Grib and Tommy filmed the opening of the evaluation yesterday and managed to complete the first questions. Before they left, however, they booked a GoPro from the media department and filmed the scenes using a GoPro and each other's phones. Using big equipment to film in the car would be difficult, which was why we wanted to use small technology for filming.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Digipak
Use
  • From the front cover we used images with the album name in a large text font.
  • Also included the deluxe edition as it includes the music video.
  • Has all songs on back cover.
  • Includes production company on the spine of the product.
Develop
  • When including the songs we've put them inside the silhouette's head on the back cover.
  • CD is included by viral look alike.
  • We have main images but we have developed these images into hand-drawn art.
  • The images used are similar to those in the video, e.g. the silhouette.
Challenge
  • We didn't stick to a clear colour scheme but we have kept the product colourful and vibrant.
Music video
Use
  • We've done half and half on both the narrative and the performance.
  • Focused on common types of shots (tracking shots).
  • Quick paced editing was in time with the music.
  • Used conventional low angle shots, inspired by researching Uptown Funk.
Develop
  • Developed the tracking shots by using a car instead of a dolly.
Challenge
  • Count down from beginning to end.
  • Visual contrasts between conformity and non-conformity throughout our editing.
  • Having text within the video and not being a video that includes the full lyrics.
Advert
Use
  • Tricolour scheme.
  • Included music links and logos - Spotify, Apple Music.
  • Also included ratings from magazine. 
Develop
  • The main image is, again, a silhouette, which links to digipak and video.
  • Album's release date.
Challenge
  • Although the main image may not be a clear image of the singer, it ties in with the other products, still representing itself as a metaphor.

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