Blog No.117: Evaluation script (question 2)

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How effective is the combination of your main product (music video) and ancillary texts (digipak and advert)?
  • Use of bold colours: yellow, orange, red and pink.
  • Experimental text: kinetic typography for our music video and using more than one font for our advert and digipak.
  • The same fonts used would produce brand consistency, they all include a silhouette.
  • Stands out in front of the audience for what the brand represents.
  • Included non-realistic figures (silhouette) to exaggerate a futuristic genre of Indie Funk. 
  • Also encouraged the audience to share ideas of what it represents.
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