Blog No.49: Otras vs Otraz

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We had to decide how the title was going to be visualised either as 'Otras' or 'Otraz'. The first choice is the original word in Spanish for 'other' whereas the second choice appeals to the genre of the music as it replaces the letter 's' with a letter 'z'. We carried out a survey for our target audience and asked them which appearance of the title to choose. Here are the results:

Otras: 10
Otraz: 7



Many thought (including us) that it's best if we stuck to the original word since there are a number of vandalised art on walls in Newcastle with the word 'Otras'.

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