Blog No.50: Target audience (second example)

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Mark Ronson - Feel Right

Class
The music itself in this video doesn't really appeal to an upper class since it's a Pop and Hip Hop genre. As they are stereotyped as being rich and wealthy, they would prefer classic music of which this music video doesn't have. Therefore, this music video would target both working and middle class. Similar to the first example, the video targets both of these classes in terms of the costumes the actors wear. The janitor at 0:14 represents the working class and the teacher at 0:09 represents the middle class. However, this music video could appeal more at the working rather than the middle class. Since the working class are usually stereotyped as being foul mouthed, the lyrics of this song include taboo language.

Age
It appears that this video is aimed for both teenagers and young adults. It's aimed at teenagers because the video includes actors playing as high school students. However, the video isn't suitable for children because of the taboo language in the lyrics, which could also be a reason why it's also aimed at young adults. Similar to the first example, elderly and adult audiences wouldn't be interested in this type of music. Maybe somewhere between the ages of 13-30 this video is aimed at.

Gender
There are both male and female actors involved in this music video creating a gender-shared audience. "Feel Right" includes similar techniques to "Happy", where an actor mimics the lyrics sung by the original singer. However, unlike the first example, this music video could be aimed mostly at a male rather than a female audience. In the first example male and female actors mimicked the lyrics sung by Pharrell Williams, but there was only one male actor singing the lyrics in this music video.

Ethnicity
All ethnic groups are targeted for this video as it involves white and black actors. Image result for mark ronson feel right

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