Blog No.63: Interviews, performance and typography

By -
I suggested that we'd book two cameras today, one of them was used for filming the performance (right) and the other was used for interviewing audiences of their review on our rough cut. These interviews could be used for our evaluation when we're discussing the improvements of our rough cut. Each of the people I interviewed talked about what they like, don't like and how this could be improved. The students I interviewed were both male and female, making our video target a gender-shared audience.
I also collected results as to which fonts I should use according to the footage I took last weekend. To be honest, everyone voted for the first one (in bold capitals and highlighted in red). This is probably because it includes more texture and creativity than the other two images. Since we've all been told that we're suppose to find suitable fonts for our digipak and advert, tomorrow I'll search on Adobe the type of font that's similar to the type everyone voted for.

Comments

Post a Comment

Popular posts from this blog

Blog No.99: Advert development 3

By -
Image
In this development, we've included a star rating and a few cover lines. The font of the text is seen in capital letters and in a medium sized font. Although they aren't seen in a bold font, both the size and the use of upper case words are easy enough for the audience to read. These cover lines are also seen black and yellow colours and are displayed in front of black and white highlights. These four colours are based on the colours used for the background. The yellow coloured text is easy to read since it's in front of both the black and white highlights.
Read more

Blog No.106: Digipak tray development

By -
Image
Instantly, the audience will recognise the silhouette from the music video. We decided to redevelop the image and add it to the digipack. This was mainly due to maintaining brand recognition, creating connections between our work (brand comfortability, and because the structure of the circle and silhouette is aesthetically pleasing.  The disk tray has been created to mimic look of a record, adding the vintage element of funk music. However, to make this appeal to a modern audience, we have used a purple, out of focus, photo behind as a representation for the bold and innovative present and the development / merging of the genre. Particularly as our band is of the indie-funk genre, a niche yet youthful market, we wanted to address the modern generation. Demonstrated by the vivid colours, experimental text and unique creativity
Read more

Blog No.69: Tonight in Ouseburn

By -
Image
This morning we filmed the same scenes as last week's (filming me running whilst in the car) however, we've also booked a camera for tonight in town. The scene we're thinking about filming tonight is the scene where I step into my silhouette and leave conformity. It's also going to be filmed at night. All day the silhouette has been trying to get my attention and so it meets the character at night. I'll bring my work costume and bag with me and Charlie said she'll bring the equipment as well. Tommy has planned on driving me and Charlie to Ouseburn and use it for filming track shots. Grib can't make it tonight. Right now we've almost completed both the narrative and the performance. We're doing as much as we can finishing the narrative tonight and the performance on Wednesday. Charlie suggested that the performance area could involve a colourful tinsel-like background. Hopefully, we'll order some tonight. 
Read more