Blog No.71: Advert analysis (first example)

Example: 1

Colour

Since our song is was written by him, I decided to explore some advertisements that feature him. I like the way this poster as a plain white background so they could make all the texts and images (that are in colour) eye-catching. Furthermore, colourful texts in front of a white background lacks the difficulty for the audience to read the information. Every colour used in this advertisement appears to represent certain categories. For example: the blue and green colours are used to inform who's playing at this event, whereas the black colours represent information about the advert itself (phone number, website, location, etc). However, information that's brightly coloured and displayed in front of a white background can increase the difficulty for the audience to read. Grib's silhouette won't be featured in colour, however, we're planning on adding some strips of colours coming from his hands. There will be a range of different colours (coming out of his hands) which is likely to catch the audience's eye.

Images

There are only three images used in this example: two company logos and the musician, Mark Ronson. One limitation with this example is that it doesn't include any images of social media logos. Therefore, we might not be sure if this advertisement targets a young audience. Although the poster looks like it targets a young audience we don't see any further evidence to be sure. We'll probably include a couple of social media logos, however (because this example doesn't show any) this would not make our advert conventional. Using social media logos or our advert will engage a teenage audience and will be able to inform the band's availability. The white lines that appear in front of the image that depicts Mark adds texture and creativity to the poster and without them, this advertisement will lack these two things. Overall, the size of the image allows the poster gain the audience's attention easily. 

Font

Although most of the texts are depicted in bold capital letters, there are some that are depicted in a small normal font, which could be difficult to read. Those texts that are in seen in bold illustrate importance. For example: the bands that are playing, the website and the telephone number. The cover line "Mark Ronson" is the biggest out of all the other cover lines in this advert. The size of that cover line is similar to the size of the image. The cover lines could be seen in the same font as the one used for "Otras". 

Layout

The events and images appear at the top whereas the information is displayed at the bottom of this advertisement. This can suggest that this advert mainly focuses on the creativity this example depicts rather than the informative language. Information could be displayed around the silhouette of Grib, making the image of the singer the important element for our advert.

Language

It's suitable for a young audience as it does not contain any swear words. This advertisement uses both informative and creative language. For creative, it includes vocabulary that emphasises the band's popularity, such as "distinctive", "royal" and "world". We could include some quotations and reviews from music industries like NME or Metro Radio.